Hops Study

This report, completed at the request of the Greater Oneonta Economic Development Council (GO-EDC), provides detailed comment on the economic feasibility of re-establishing thriving hops and craft beverage industries in Otsego and the surrounding counties. It begins in Section I with a discussion of

the supply side of the market, focusing on the current level of local hops production and the potential for expansion of local supply. In the supply section, two distinct models for acreage expansion are represented. Section II presents an overview of the demand side of the market with a profile of the current demand for local hops, realistic expectations for expansion of current demand,and incentives for new local entrants in the craft brewery market. The report concludes in Section III with suggestions for moving forward on a concerted hops initiative.